ID | 029162 |
Call Number | 380.1/NAR |
Title Proper | Conceptual readings in the marketing economy |
Language | ENG |
Author | Narver, John C ; Savitt, Ronald |
Publication | New York, Holt, Rinelart and Winston Inc., 1971. |
Description | x, 432p.+ 18 cm. |
Standard Number | 03079305X |
Classification Number | 380.1 |
Key Words | Commerce ; Trade |