| ID | 041244 |
| Call Number | 658.8/NAR |
| Title Proper | The marketing economy |
| Other Title Information | an analytical approach |
| Language | ENG |
| Author | Narver, John C ; Savitt, Ronald |
| Publication | New York, Holt, Rinehart and Winston, Inc., 1971. |
| Description | xvi, 432p. Hbk |
| Standard Number | 030788250 |
| Classification Number | 658.8 |
| Key Words | Business ; Management ; Industrial management ; Marketing |