ID | 041386 |
Call Number | 384/LER |
Title Proper | Information, influence and communication |
Other Title Information | a reader in public relations |
Language | ENG |
Author | Lerbinger, Otto ; Sullivan, Albert J |
Publication | New York, Basic Books, 1965. |
Description | xii, 513p. Hardbound+ 22cm. |
Classification Number | 384 |
Key Words | Communication ; Mass Media ; Telecommunication |