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ID106885
Title ProperCommunication breakdown
Other Title Informationstrategic communications and defeat in Afghanistan
LanguageENG
AuthorBetz, David
Publication2011.
Summary / Abstract (Note)The author reflects on our decade long conflict in Afghanistan and identifies what he considers a main contributor to the malaise. He believes it is a failure to communicate: a message of purpose which answers the oft-asked "why are we there?" question amongst Western audiences; a message of resolve on which Afghans can bet their lives that ISAF will remain there until the Taliban is beaten or compelled to reasonable compromise; and, a message of what success will look like which is accompanied by a compelling rationalization of the cost.
`In' analytical NoteOrbis Vol. 55, No. 4; Fal 2011: p613-630
Journal SourceOrbis Vol. 55, No. 4; Fal 2011: p613-630
Key WordsCommunication ;  Afghanistan ;  War ;  NATO ;  Al-Qaeda