| ID | 114956 |
| Title Proper | Co-opting transmedia consumers |
| Other Title Information | user content as entertainment or 'free labour'? the cases of S.T.A.L.K.E.R. and metro 2033 |
| Language | ENG |
| Author | Sokolova, Natalia |
| Publication | 2012. |
| Summary / Abstract (Note) | The expansion of new media and the advent of Web 2.0 has resulted in dramatic changes in consumers' roles, turning them into 'prosumers': co-participants in cultural production. This essay considers the new situation through analysis of transmedia phenomena produced simultaneously by companies and consumers' activity. The analysis of two Russian transmedial projects: S.T.A.L.K.E.R. and Metro 2033, reveals a paradox in this phenomenon testifying to the mass expansion and boom in creative practices (rooted, to a great extent, in Soviet cultural traditions) and to their total commodification at the same time. |
| `In' analytical Note | Europe-Asia Studies Vol. 64, No.8; Oct 2012: p.1565-1583 |
| Journal Source | Europe-Asia Studies Vol. 64, No.8; Oct 2012: p.1565-1583 |
| Key Words | New Media ; Web 2.0 ; Russian Transmedial Projects ; Metro 2033 ; Russia |