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ID116364
Title ProperRefocusing public diplomacy
Other Title Informationthe need for strategic discursive public diplomacy
LanguageENG
AuthorProedrou, Filippos ;  Frangonikolopoulos, Christos
Publication2012.
Summary / Abstract (Note)This article concerns itself with the agenda, the instruments, and the goals of public diplomacy (PD). Taking into account the current state of PD that concentrates predominantly on forging cultural and educational links and promoting values, but not policies, it refocuses PD in two substantial ways: driving it, first, to focus on the most significant global issues and, second, to employ profound discursive processes. The emphasis then shifts to how PD can strengthen the global public sphere with regard to the profoundly political and critical issues of the present era. It argues in favour of strategic discursive PD and suggests ways to enhance both the legitimacy and efficiency of states' foreign policies on the handling of the Greek economic crisis and the issue of economic governance.
`In' analytical NoteDiplomacy and Statecraft Vol. 23, No.4; Dec 2012: p.728-745
Journal SourceDiplomacy and Statecraft Vol. 23, No.4; Dec 2012: p.728-745
Key WordsPublic Diplomacy ;  Greek Economic Crisis ;  Economic Governance ;  Foreign Policy