ID | 117321 |
Title Proper | Customer value of smart metering |
Other Title Information | explorative evidence from a choice-based conjoint study in Switzerland |
Language | ENG |
Author | Kaufmann, Simon ; Kunzel, Karoline ; Loock, Moritz |
Publication | 2013. |
Summary / Abstract (Note) | Implementing smart metering is an important field for energy policy to successfully meet energy efficiency targets. From an integrated social acceptance and customer-perceived value theory perspective we model the importance of customer value of smart metering in this regard. We further shape the model on a choice-based conjoint experiment with Swiss private electricity customers. The study finds that overall customers perceive a positive value from smart metering and are willing to pay for it. Further, based on a cluster analysis of customers' value perceptions, we identify four customer segments, each with a distinct value perception profile for smart metering. We find that energy policy and management should integrate a solid understanding of customer value for smart metering in their initiatives and consider different smart metering market segments within their measures. |
`In' analytical Note | Energy Policy vol. , No.53; Feb 2013: p.229-239 |
Journal Source | Energy Policy vol. , No.53; Feb 2013: p.229-239 |
Key Words | Smart Metering ; Customer Value ; Cluster Analysis |