Item Details
Skip Navigation Links
   ActiveUsers:3986Hits:20964162Skip Navigation Links
Show My Basket
Contact Us
IDSA Web Site
Ask Us
Today's News
HelpExpand Help
Advanced search

In Basket
  Journal Article   Journal Article
 

ID125821
Title ProperAntecedents of employee electricity saving behavior in organizations
Other Title Informationan empirical study based on norm activation model
LanguageENG
AuthorZhang, Yixiang ;  Wang, Zhaohua ;  Zhou, Guanghui
Publication2013.
Summary / Abstract (Note)China is one of the major energy-consuming countries, and is under great pressure to promote energy saving and reduce domestic energy consumption. Employees constitute an important target group for energy saving. However, only a few research efforts have been paid to study what drives employee energy saving behavior in organizations. To fill this gap, drawing on norm activation model (NAM), we built a research model to study antecedents of employee electricity saving behavior in organizations. The model was empirically tested using survey data collected from office workers in Beijing, China. Results show that personal norm positively influences employee electricity saving behavior. Organizational electricity saving climate negatively moderates the effect of personal norm on electricity saving behavior. Awareness of consequences, ascription of responsibility, and organizational electricity saving climate positively influence personal norm. Furthermore, awareness of consequences positively influences ascription of responsibility. This paper contributes to the energy saving behavior literature by building a theoretical model of employee electricity saving behavior which is understudied in the current literature. Based on the empirical results, implications on how to promote employee electricity saving are discussed.
`In' analytical NoteEnergy Policy Vol.62; Nov 2013: p.1120-1127
Journal SourceEnergy Policy Vol.62; Nov 2013: p.1120-1127
Key WordsNorm Activation Model ;  Organizational Electricity Saving Climate ;  Electricity Saving Behavior