Item Details
Skip Navigation Links
   ActiveUsers:2678Hits:21008859Skip Navigation Links
Show My Basket
Contact Us
IDSA Web Site
Ask Us
Today's News
HelpExpand Help
Advanced search

In Basket
  Journal Article   Journal Article
 

ID127471
Title ProperDigital public diplomacy and a strategic narrative for India
LanguageENG
AuthorNatarajan, Kalathmika
Publication2014.
Summary / Abstract (Note)States articulate their identity and foreign policy interests in the international system, seeking to influence the perceptions of others and to create an environment in which their goals and efficacy as an actor are viewed as legitimate. In the age of mass communication technologies and new media, the public diplomacy initiatives utilised to communicate these narratives have gone digital. This article studies how India has utilised this new media environment for its public diplomacy and argues that digital diplomacy should be conceptualised as a larger set of practices that form an integral part of diplomacy itself: to communicate foreign policy goals and decisions, construct a strategic narrative of Indian foreign policy and counter narratives inimical to Indian interests.
`In' analytical NoteStrategic Analysis Vol. 38, No.1; Jan-Feb 2014: p.91-106
Journal SourceStrategic Analysis Vol. 38, No.1; Jan-Feb 2014: p.91-106
Key WordsForeign Policy ;  Identity ;  Mass Communication Technologies ;  Public Diplomacy ;  New Media ;  Media Environment ;  Media


 
 
Media / Other Links  Full Text