| ID | 149371 |
| Title Proper | Untilled field of field campaigns |
| Language | ENG |
| Author | Han, Hahrie ; McKenna, Elizabeth |
| Summary / Abstract (Note) | This paper considers the challenges and opportunities of conducting a thick, qualitative study of a twenty-first century presidential ground campaign. Our goals in the study were to describe phenomena that are not commonly examined in most studies of field campaigns, namely (a) the purportedly transformative impact of the campaign on both individuals and collective contexts, (b) the holistic interaction of different strategic elements of the campaign, and (c) the processes the campaign used to develop citizen leadership to scale the campaign. We also consider the limitations of our approach, the reception of a book intended for both academic and practitioner audiences, and underexploited research agendas in the study of campaigns. |
| `In' analytical Note | Perspectives on Politics Vol. 14, No.3; Sep 2016: p.750-757 |
| Journal Source | Perspectives on Politics 2016-07 14, 3 |
| Key Words | Untilled Field ; Field Campaigns |