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ID157591
Title ProperRitual of beer consumption as discursive intervention
Other Title Informationeffigy, sensory politics, and resistance in everyday IR
LanguageENG
AuthorSaunders, Robert A
Summary / Abstract (Note)We draw on work on popular culture, critical geopolitics, visual politics, affect and the everyday in order to develop a framework for the analysis of the ritual of beer consumption as discursive intervention. Specifically, we argue the need for International Relations to expand theories of visual politics to a broader ‘sensory politics’, incorporating taste, smell, and touch. For our case study, we explore the empirical contestation of dominant geopolitical discourses, critically analysing the production and consumption of two explicitly and intentionally political beers: Norwegian brewery 7 Fjell’s release of ‘The Donald Ignorant IPA’; and Scottish BrewDog’s production of ‘Hello, My Name is Vladimir’. Conceptualising the ritual of these beers’ consumption as affective, effigial, and corporeal discursive interventions, we encourage a move beyond the visual to the sensory, in order to make sense of beers’ (limited) potential for resistance within everyday IR.
`In' analytical NoteMillennium: Journal of International Studies Vol. 46, No.2; Jan 2018: p.119–141
Journal SourceMillennium: Journal of International Studies 2018-01 46, 2
Key WordsPopular Culture ;  Putin ;  Discourse ;  Beer ;  Trump ;  Effigybiere ;  Culture Populaire ;  EffigieCerveza ;  Cultura Popular ;  Efigie