| ID | 171404 |
| Title Proper | Pro-environmental incentives and loss aversion |
| Other Title Information | a field experiment on electricity saving behavior |
| Language | ENG |
| Author | Ghesla, Claus ; Grieder, Manuel ; Schmitz, Jan ; Stadelmann, Marcel |
| Summary / Abstract (Note) | This paper reports evidence from a field experiment investigating households’ electricity saving behavior. We motivated households’ efforts to save electricity via pro-environmental incentives that did not affect people’s monetary utility but targeted their environmental preferences. The results show that such pro-environmental incentives can be effective, especially when framed as potential losses to the environment. Our loss-framed pro-environmental incentive led households to save 5% on their monthly electricity consumption compared to a control group. |
| `In' analytical Note | Energy Policy Vol.137; Feb 2020: p.111131 |
| Journal Source | Energy Policy 2020-02 |
| Key Words | Energy conservation ; Loss Aversion ; Pro - Environmental Behavior ; Ecological Incentives ; Loss Framing ; Randomized Field Experiments |