| ID | 171795 |
| Title Proper | Celebrification of Politics |
| Other Title Information | Understanding Migration of Celebrities into Politics Celebrification of Celebrity Politicians in the Emerging Democracy of Indonesia |
| Language | ENG |
| Author | Ahmad, Nyarwi |
| Summary / Abstract (Note) | This work proposes a theory of ‘celebritisation of politics’. It assumes that celebritisation of politics takes shape once politics and political affairs are celebritised. It argues that in democratic countries, not merely individual celebrity turns into politician (celebrification of celebrity-politician), but also individual politician transmutes into celebrity (celebrification of celebrity-politician). The degree to which these celebrifications take place is likely determined by the country-, the media-, celebrity- and audiences-related factors. The first includes political party, government, media and election systems. The second incorporates mediatisation, representation and commodification of celebrity politician by the media and political economic structures of the media and cultural industries. The third consist of diversification and migration of celebrity politician and his/her personal and professional backgrounds. The fourth is connected with characteristics of the audiences addressed by the media and cultural industries, celebrity politician and political actor and organisation s/he associated with. Focusing on Indonesia’s democracy, this work reveals that establishments of the democratic political, media and election systems lead to celebrification of celebrity-politicians taking place in this country. In facing the parliamentary and local government elections, political parties recruited and commoditised substantial number of celebrities as candidates and represented them as political leaders to captivate the electorates and seek either parliamentary or local government offices. Some of them succeeded in such elections. They were migrating not merely across political parties, but also across the election arenas. Total number of those who turned into celebrity-politicians increased substantially, but none of them successfully came up as prominent politicians. |
| `In' analytical Note | East Asia: An International Quarterly Vol. 37, No.1; Mar 2020: p.63–79 |
| Journal Source | East Asia: An International Quaterly Vol: 37 No 1 |
| Key Words | Migration ; Emerging Democracy of Indonesia |