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ID:
194018
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| Summary/Abstract |
Chetti ethnic are the minority ethnic roots in Malacca, Malaysia. Despite their historical significance in the creation of Malaysia’s multi-ethnic culture, the Indian Peranakans (also known as the Chettis) are hardly recognised even among locals. Although millennials represent a significant market segment, there has been little research into their motives for eating ethnic food. Thus, this study examines factors influencing Chetti ethnic food consumption intention among millennials. A total of 400 questionnaires were received, and only 376 were valid for the study. Partial Least Square (PLS-SEM) was used to answer research questions. The findings showed that all variables had a significant relationship toward Chetti ethnic food consumption intention. This study subsequently serves as a guide for marketers, academicians and practitioners in connecting with their consumers by considering the elements that affect Malacca millennials’ consumption intention and gaining a better knowledge about Chetti ethnic food.
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| 2 |
ID:
154331
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| Summary/Abstract |
This work is about how the United States military has become dependent on networked technology. As arguably the largest contributor to national security, it has become so dependent that its chief doctrine integrates networked technology into nearly every specialty, with particularly intense focus on Network Centric Warfare. As the military’s old guard is replaced by the highly technical Millenial Generation, there is cause to pause when assuming this techno-acuity brings nothing but advantage and success. Vulnerabilities stemming from such extensive dependence offer opportunities for exploitation that have not gone unnoticed. The first step to moving forward from this point is to fully understand the extent to which the military has become dependent on computer networks. It might be the Millenials’ war today, but it would be quite unwise for the United States military to think about it and fight it in a purely Millenial way.
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