| ID | 028626 |
| Call Number | 658.8/WOL |
| Title Proper | Essentials of the promotional mix |
| Language | ENG |
| Author | Wolfe, Harry Deane ; Twedt, Dik Warren |
| Publication | New York, Appleton century crofts, 1970. |
| Description | xiii, 304p. Pbk |
| Standard Number | 39095621X |
| Classification Number | 658.8 |
| Key Words | Marketing Management ; Management ; Marketing ; Sales Promotion |