| ID | 029162 |
| Call Number | 380.1/NAR |
| Title Proper | Conceptual readings in the marketing economy |
| Language | ENG |
| Author | Narver, John C ; Savitt, Ronald |
| Publication | New York, Holt, Rinelart and Winston Inc., 1971. |
| Description | x, 432p.+ 18 cm. |
| Standard Number | 03079305X |
| Classification Number | 380.1 |
| Key Words | Commerce ; Trade |