| ID | 040238 |
| Call Number | 658.5036/DAY |
| Title Proper | Concepts for modern marketing |
| Language | ENG |
| Author | Day, Ralph L.(ed.) |
| Publication | Scranton, International Textbook Company, 1968. |
| Description | xiv,324p. Pbk |
| Classification Number | 658.5036 |
| Key Words | Marketing ; Product management ; Marketing - Decision making |