| ID | 043474 |
| Call Number | 658/DAV |
| Title Proper | Modern Marketing Management in the Indian context |
| Language | ENG |
| Author | Davar, Rustom S. |
| Publication | Bombay, Progressive Corporation Private Ltd., 1969. |
| Description | xxiv, 632p. Hbk |
| Series | Progressive series in management |
| Classification Number | 658 |
| Key Words | Marketing ; Management ; Organisation |