| ID | 054606 |
| Title Proper | Malevolent embrace? the BJP and muslim in the parlimentary election of 2004 |
| Language | ENG |
| Author | Jayal, Niraja Gopal |
| Publication | July 2004. |
| Summary / Abstract (Note) | The Indian parliamentary election of 2004 was an election of many firsts: it was the first Lok Sabha election of the twenty-first century; it was the first election in which political communication came to be conducted in the corporate vocabulary of image-making, branding and marketing; it was the first election after the first ever non-Congress government completed a full term in office; and it was the first election after which the elected leader of the single largest party declined the prime ministership and nominated another. It was also arguably the first general election in which the minority vote was assiduously courted by a party whose very identity was, since the early 1990s, defined by its hostility to minorities. This essay analyzes the failed attempt of the BJP to reinvent itself as a moderate and inclusivist party in the election campaign of 2004, and the response of the Muslim community to this initiative. It also examines the results of the election in constituencies where the Muslim population exceeds 10 percent, including the nomination of candidates, party strategies, and the final outcomes. |
| `In' analytical Note | India Review Vol. 3, No.3; Jul 2004: p 183-209 |
| Journal Source | India Review Vol: 3 No 3 |
| Key Words | Internal Politics-India ; Election-India ; BJP Government ; International Relations-India ; India-International Relations |