| ID | 074805 |
| Title Proper | Innovate or die |
| Other Title Information | organizational culture and the origins of maneuver warfare in the United States marine corps |
| Language | ENG |
| Author | Terriff, Terry |
| Publication | 2006. |
| Summary / Abstract (Note) | The purpose of this article is twofold. First, this article contributes to the understanding of the origins of maneuver warfare as the capstone doctrine of the Marine Corps. It does so by identifying a second source that fostered change in the Marine Corps - one in addition to disquiet about the conduct of the war in Vietnam - which stemmed from the challenges posed by the United States' post-Vietnam strategic and military reorientation. And second, this article examines the influence of organizational culture, or identity, on innovation in the Marine Corps. A critical strand in the growing literature on military innovation focuses on organizational culture and how it influences the behavior and responses of particular military organizations. This article contributes to this literature by analyzing the influence of the organizational culture of the Marine Corps in shaping what was deemed an appropriate response to the challenges it confronted in the 1970s. |
| `In' analytical Note | Journal of Strategic Studies Vol. 29, No. 3; Jun 2006: p475-503 |
| Journal Source | Journal of Strategic Studies Vol: 29 No 3 |
| Key Words | United States ; Marine Corps ; Maneuver Warfare ; Military Innovation ; Organizational Culture ; Identity ; Post-Vietnam |