| ID | 082258 |
| Title Proper | Visualising the EU |
| Other Title Information | the Central and East European Enlargement Experience |
| Language | ENG |
| Author | Pusca, Anca |
| Publication | 2008. |
| Summary / Abstract (Note) | Starting with an analysis of the recent launch of EUTube, this article poses a
number of different questions about the EU's visibility, particularly from a Central and East
European perspective. Arguing against the more commonly held belief that the EU's visibility
is on the decline, the article showcases a number of alternative examples of visibility
whereby other actors, coming from the publicity world, critically engage with problems
surrounding the EU such as discrimination, the work?visa regime, the EU Constitution and
the CAP reforms. Focusing on the Polish Plumber campaign in France and Poland as well as
the Bucegi and Ursus beer campaigns in post?enlargement Romania, the article argues that
such campaigns could and should play an important role in expanding the visual horizon of
the EU and opening the door to other 'legitimate' authors of 'text' and 'images' pertaining to
the EU. |
| `In' analytical Note | Perspectives Vol. 16, No.1; 2008: p5-22 |
| Journal Source | Perspectives Vol. 16, No.1; 2008: p5-22 |
| Key Words | European Union ; Visibility/visuality ; Aesthetics ; Publicity ; Enlargement ; Central and Eastern Europe |