| ID | 086138 |
| Title Proper | Japanese lower house campaigns in transition |
| Other Title Information | manifest changes or fleeting fads? |
| Language | ENG |
| Author | Koellner, Patrick |
| Publication | 2009. |
| Summary / Abstract (Note) | Electioneering for the Japanese Lower House has undergone significant changes in recent years. While voter mobilization strategies still figure prominently in the local-level campaigns of individual candidates, political parties increasingly use voter-chasing strategies at the national level. Such chasing strategies, whose manifestations in Japan have so far included the manifesto and the media-spin approach, target in particular the growing number of independent voters. The concurrence of elements of continuity and change in electioneering has led to a "hybridization" of Lower House election campaigns. The article examines this phenomenon in the light of newer conceptual and theoretical approaches to electoral politics in democratic settings. |
| `In' analytical Note | Journal of East Asian Studies Vol. 9, No. 1; Jan-Apr 2009: p.121-149 |
| Journal Source | Journal of East Asian Studies Vol. 9, No. 1; Jan-Apr 2009: p.121-149 |
| Key Words | Election Campaigning ; Mixed-Member Electoral System ; Voter Targeting ; Voter Mobilization ; Voter Chasing ; Manifestos ; Japan |