| ID | 090574 |
| Title Proper | Nation branding in Central Asia |
| Other Title Information | a new campaign to present ideas about the state and the nation |
| Language | ENG |
| Author | Marat, Erica |
| Publication | 2009. |
| Summary / Abstract (Note) | This essay examines the national images that Central Asian states are trying to present to international audiences. Since 1991 all Central Asian states have created national ideologies, but only three-Kazakhstan, Kyrgyzstan and Uzbekistan-have programmes in place to capture the attention of foreign businessmen, politicians and tourists. Following the pattern of crafting national ideologies for domestic audiences in all three states, the ruling elites have led the effort to create a unique national 'brand' identity for their country. |
| `In' analytical Note | Europe-Asia Studies Vol. 61, No. 7; Sep 2009: p1123-1136 |
| Journal Source | Europe-Asia Studies Vol. 61, No. 7; Sep 2009: p1123-1136 |
| Key Words | Central Asia ; International Business ; Nation Branding |