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ID096083
Title ProperConsumer engagement in alternative energy
Other Title Informationcan the regulators and suppliers be trusted?
LanguageENG
AuthorMumford, John ;  Gray, David
Publication2010.
Summary / Abstract (Note)The introduction of alternative energy requires collaboration between consumers, energy suppliers and regulators. A fundamental question is, will consumers engage with this agenda and, in particular, will they trust the institutions sufficiently to enable the collaborations that are needed. Present indications suggest that consumers have little trust in the established institutions and tend to reject such collaborations.
This article presents two case studies which explore the way consumers, regulators and energy suppliers interact in relation to alternative energy projects. It analyses the inter-group interactions from the perspective of symbolic interactionism and discusses the aspects that undermine trust, leading to suggestions for improved trust.
`In' analytical NoteEnergy Policy Vol. 38, No. 6; Jun 2010: p.2664-2671
Journal SourceEnergy Policy Vol. 38, No. 6; Jun 2010: p.2664-2671
Key WordsTrust ;  Alternative Energy ;  Consumers