| ID | 113768 |
| Title Proper | Propaganda and pastiche |
| Other Title Information | visions of Mao in founding of a republic, beginning of the great revival, and let the bullets fly |
| Language | ENG |
| Author | Veg, Sebastian |
| Publication | 2012. |
| Summary / Abstract (Note) | The two Mao films of 2009 and 2011 set a new standard in the confluence of commercial and propaganda productions in terms of sheer scale. While they are not fundamentally new in repackaging propaganda as entertainment, or even in co-opting parodic elements within official discourse, this essay argues that, viewed against the background of recent policy speeches, they contribute to defining the new "mainstream socialist culture" set out as a cultural policy goal by Hu Jintao. By the same thrust, they redefine the figure of Mao and the role of the CCP in an attempt to stake out a popular consensus on the contemporary Chinese polity. |
| `In' analytical Note | China Perspectives Vol. 2012, No.2; 2012: p.41-53 |
| Journal Source | China Perspectives Vol. 2012, No.2; 2012: p.41-53 |
| Key Words | Mao Zedong ; Red Culture ; Propaganda ; Mainstream Socialist Culture ; Cultural Policy ; Main Melody (zhuxuanlü) ; Hu Jintao |