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ID117321
Title ProperCustomer value of smart metering
Other Title Informationexplorative evidence from a choice-based conjoint study in Switzerland
LanguageENG
AuthorKaufmann, Simon ;  Kunzel, Karoline ;  Loock, Moritz
Publication2013.
Summary / Abstract (Note)Implementing smart metering is an important field for energy policy to successfully meet energy efficiency targets. From an integrated social acceptance and customer-perceived value theory perspective we model the importance of customer value of smart metering in this regard. We further shape the model on a choice-based conjoint experiment with Swiss private electricity customers. The study finds that overall customers perceive a positive value from smart metering and are willing to pay for it. Further, based on a cluster analysis of customers' value perceptions, we identify four customer segments, each with a distinct value perception profile for smart metering. We find that energy policy and management should integrate a solid understanding of customer value for smart metering in their initiatives and consider different smart metering market segments within their measures.
`In' analytical NoteEnergy Policy vol. , No.53; Feb 2013: p.229-239
Journal SourceEnergy Policy vol. , No.53; Feb 2013: p.229-239
Key WordsSmart Metering ;  Customer Value ;  Cluster Analysis