| ID | 124193 |
| Title Proper | Alienating the grassroots |
| Other Title Information | Looking Back at Al Qaeda's communicative approach toward Muslim audiences |
| Language | ENG |
| Author | Holbrook, Donald |
| Publication | 2013. |
| Summary / Abstract (Note) | This article explores the way in which the Al Qaeda leadership appeals to and addresses different cohorts of Sunni Muslim audiences through its statements. This communicative approach is understood in the context of collective action frames from the social movement literature. The article analyzes the way in which communiqués from Osama bin Laden and Ayman al-Zawahiri have approached different Muslim audiences, defining three principal approaches: encouragement, excommunication, and exasperation. The article discusses how these approaches developed from the early 1990s up until the end of 2011, arguing that denunciation of Muslim publics has become an ever more prominent feature of this discourse. |
| `In' analytical Note | Studies in Conflict and Terrorism Vol. 36, No.11; Nov 2013: p.883-898 |
| Journal Source | Studies in Conflict and Terrorism Vol. 36, No.11; Nov 2013: p.883-898 |
| Key Words | Al Qaeda ; Sunni Muslim Audiences ; Communicative Approach ; Social Movement Literature ; Leadership ; Osama bin Laden ; Ayman al-Zawahiri |