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ID126969
Title ProperOrganizing K-Pop
Other Title Informationemergence and market making of large Korean entertainment houses, 1980-2010
LanguageENG
AuthorShin, Solee I ;  Kim, Lanu
Publication2013.
Summary / Abstract (Note)This paper studies the connection between the emergence and market making activities of the large Korean entertainment houses and the global level success of "K-pop," an increasingly popular type of Korean popular music. We review a set of conventional explanations, respectively pointing to cultural factors, government support, and technological development as core factors that led to the global success of K-pop. We find all three explanations unsatisfactory and, alternatively, building on studies of market intermediaries, argue that the roles of three large entertainment houses-SM Entertainment, YG Entertainment, and JYP Entertainment-have been the most crucial in the development and success of K-pop. Through combining data from Korean music charts, newspaper articles, and revenue data, we trace the increasingly systematic musical production strategies of the entertainment houses and the macro-consequences of their organizational activities.
`In' analytical NoteEast Asia: An International Quaterly Vol.30, No.4; Dec.2013: p.255-272
Journal SourceEast Asia: An International Quaterly Vol.30, No.4; Dec.2013: p.255-272
Key WordsKorea ;  K-pop ;  Popular music industry ;  Producer driven production ;  Intermediaries ;  Media groups ;  Globalization of Music ;  Global market


 
 
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