| ID | 129538 |
| Title Proper | How to sell "Russia"? |
| Language | ENG |
| Author | Silayev, Nikolai |
| Publication | 2014. |
| Summary / Abstract (Note) | Bureaucracy is the direct customer of the majority of projects for promoting a certain image of Russia in the world. The challenge is whether it will be able to conceptually separate its own image from the image of the nation, and then promote the latter.
In 2012, the magazine Russian Reporter featured an article about Russia called "Ten Reasons for Pride: Events in 2012 that Made Us Respect Ourselves and Our Country." The list included an unprecedented surge in the volunteer movement; the long-awaited launch of the Bureya hydropower plant; statistics indicating that the number of births in Russia exceeded deaths for the first time since 1991; the launch of the space observatory RadioAstron; the Yandex IPO on NASDAQ; Russia's emergence as number one in Europe in the number of Internet users; and the country's second place in the overall team ranking at the London Paralympics. |
| `In' analytical Note | Russia in Global Affairs Vol.12, No.1; January-March 2014: p.120-129 |
| Journal Source | Russia in Global Affairs Vol.12, No.1; January-March 2014: p.120-129 |
| Key Words | Russia's ; Foreign Policy ; Russia Trade ; Economic Policy ; Economic Strategy ; Economic Challenges ; Bureaucracy ; Politics |