| ID | 131032 |
| Title Proper | Market for new ideas |
| Other Title Information | a sneak-peak at Eurosatory 2014 |
| Language | ENG |
| Author | Wahab, Ghazala |
| Publication | 2014. |
| Summary / Abstract (Note) | In what is gradually turning into a tradition, six French defence companies, Airbus Group, MBDA, Nexter, Renault Trucks Defense, Safran and Thales (though the first two take pride in being European in composition), in collaboration with the French ministry of defence, invited a group of international journalists on a pre-Eurosatory press tour. The purpose was a single idea across groups: to share news and operational experiences in the lead up to the Show.
Learning from the last such tour, two years back, which was spear-headed by the ministry of defence (MoD) and DGA (Direction générale de l'armement), with the industry playing only a supporting role (which led to unfavourable results for the industry), this time the government stepped back letting the industry run the show the way it pleased. The result was, a short, swift tour focussed on the latest developments pertaining to the chosen products, with minimal background briefings and theoretical lectures.This was made clear by one of the organisers at the first day's reception at Versailles, which is home to Nexter. "We will always have a lot to say," said Laetitia Blandin of Nexter, welcoming the journalists to the company facilities. "But as journalists you will only pick up what makes news for you. So, we decided to focus only on news and cut the rest. |
| `In' analytical Note | Force Vol.11, No.6; June 2014: p.20-28 |
| Journal Source | Force Vol: 11 No 10 |
| Key Words | Defence Industry ; Defence Technology ; Airbus ; MBDA ; International Defence Market - IDM ; European Composition ; French Defence Industry ; European Defence Industry ; Defence Production ; Versailles ; Defence Weapons ; Defence Market ; Arms Trades |