| ID | 132443 |
| Title Proper | Competitive intelligence insights for intelligence measurement |
| Language | ENG |
| Author | Gainor, Rhiannon ; Bouthillier, France |
| Publication | 2014. |
| Summary / Abstract (Note) | For competitive and business intelligence, as for covert or military intelligence, the term "intelligence" connotes a combination of raw data, technology, and analysis resulting in intelligence deliverables such as reports and profiles. For all intelligence fields, the primary purpose of intelligence is to inform decisionmaking, with the intent of increasing the likelihood of the most optimal outcomes for the organization. 1 Competitive intelligence in the business sector is sometimes called by other labels, such as business or market intelligence. 2 It involves surveying and monitoring the competitive environment and developing intelligence to inform decisionmaking. |
| `In' analytical Note | International Journal of Intelligence and Counterintelligence Vol.27, No.3; Fall 2014: p.590-603 |
| Journal Source | International Journal of Intelligence and Counterintelligence Vol.27, No.3; Fall 2014: p.590-603 |
| Key Words | Intelligence Measurement ; Intelligence Insights ; Optimal Outcomes ; Intelligence Connotes ; Competitive Environment ; Developing Intelligence ; Counterintelligence Observation ; Intelligence Collection ; Human Intelligence - HUMINT ; Cultural Intelligence - CULTINT ; Geospatial Intelligence GEOINT ; Market Intelligence - MARKINT ; Imagery Intelligence IMINT ; Signals Intelligence - SIGINT ; Technical Intelligence - TECHINT ; Measurement and Signature Intelligence - MASINT |