| ID | 132675 |
| Title Proper | Understanding household switching behavior in the retail electricity market |
| Language | ENG |
| Author | Yang, Yingkui |
| Publication | 2014. |
| Summary / Abstract (Note) | Deregulation of the Danish retail electricity market nearly a decade ago has produced little consumer switching among suppliers or renegotiation of supplier service contracts. From an energy policy perspective, a certain amount of supplier switching is an important indicator of the success of market deregulation. This argues that poor relationship management and a lack of economic benefits are two critical barriers to consumer switching. Latent class analysis indicates that only 11.4% of consumers are non-switchers, whereas 41.1% can be considered potential switchers and approximately one-half (47.5%) can be considered apathetic consumers. We also discuss the managerial implications for both electricity suppliers and policy makers. |
| `In' analytical Note | Energy Policy Vol.69, No. ; Jun.2014: p.406-414 |
| Journal Source | Energy Policy Vol.69, No. ; Jun.2014: p.406-414 |
| Key Words | Energy Market ; Household Switching Behavior ; Retail Electricity Market ; Denmark ; Economic Interest ; Economic Benefits ; Regulation Policy ; Energy Policy ; Deregulation Policy |