| ID | 137306 |
| Title Proper | Brazil |
| Other Title Information | soft power in foreign policy |
| Language | ENG |
| Author | Budaev, A |
| Summary / Abstract (Note) | RECENTLY, soft power as an important factor of international relations and interstate communication has come to the fore in international and Russian political discourse. At the turn of the 1990s, well-known American political scientist and neoliberal Joseph Nye, Jr. offered his now famous and widely used formula: "What is soft power? It is the ability to get what you want through attraction rather than coercion or payments"1 and specified: "The ability to affect what other countries want tends to be associated with intangible power resources such as culture, ideology and institutions."2 Later, the formula was extended to include attractive domestic policies, economic achievements and even the (American) life style and (American) values. |
| `In' analytical Note | International Affairs (Moscow) Vol. 60, No.4; 2014: p.63-70 |
| Journal Source | International Affairs (Moscow) Vol: 60 No 4 |
| Key Words | Military Power ; Brazil ; Russia ; Soft Power ; Domestic Policies ; Foreign Policy |