| ID | 138432 |
| Title Proper | Whither MoE? |
| Other Title Information | shifting language and thinking for the evaluation of military activity |
| Language | ENG |
| Author | Verrall, Neil |
| Summary / Abstract (Note) | The changing character of war places increased emphasis on ‘smart power’ and non-lethal ‘soft’ effects. Establishing useful and accurate measures of effectiveness through which to assess the impact of such activities is essential, but these have so far proven elusive. Neil Verrall argues that now is the time for militaries to start thinking differently about the evaluation of full-spectrum effects within the Joint Action approach. |
| `In' analytical Note | Rusi Journal Vol. 160, No.1; Feb/Mar 2015: p.38-44 |
| Journal Source | Rusi Journal Vol: 160 No 1 |
| Key Words | Future Challenges ; Smart Power ; MoE ; Measurement of Effect ; Shifting Language and Thinking ; Military Activity ; Joint Action Approach ; Cause - and - Effect Debate |