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ID138936
Title ProperHeritage machine
Other Title Informationthe neoliberal order and the individualisation of identity in Maragatería (Spain)
LanguageENG
AuthorGonzalez , Pablo Alonso
Summary / Abstract (Note)Since the inception of modernity, minority and majority identities have been constructed in a twofold process involving the parallel generation of representations of difference and the obliteration of alterity, that is, of other modes of existence. The exacerbation of the modern period in the supermodern era has furthered this process, adapting it to the new forms of neoliberal and post-political governmentality. This is paralleled by a shift from real to symbolic and metacultural forms of interaction that serve to negotiate identity and hegemony in the social sphere. Heritage has become a fundamental trope for the negotiation of identity, access to resources and power, as its production is not anymore bounded to the State but is rather ‘dispersed’ in society. This article explores the way cultural heritage has become a ‘machine’ for the production of dominant and individualised identities interacting in a deregulated market environment in Maragatería (Spain).
`In' analytical NoteIdentities: Global Studies in Culture and Power Vol. 22, No.4; Aug 2015: p.397-415
Journal SourceIdentities: Global Studies in Culture and Power 2015-08 22, 4
Key WordsIdentity ;  Cultural Heritage ;  Neoliberalism ;  Governmentality ;  Post – Politics ;  Individualisation