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ID140240
Title ProperTour guides as tourist products in Dalat, Vietnam
Other Title Informationexploring market freedoms in a communist state
LanguageENG
AuthorGillen, Jamie ;  Kirby, Rusty ;  Micheline van Riemsdijk
Summary / Abstract (Note)This paper investigates how tour guides position themselves in Vietnam's transition from a command economy to market socialism. The case study of the Dalat Easy Riders motorcycle guides demonstrates that tour guides take advantage of, personify and contribute to the economic, political and social transitions in the country. Relatedly, we argue that Vietnam's transition (known as đổi mới) is a key component of the Easy Riders' promotional narratives. In sum, we analyse how tour guides become tourist products in a transitional society.
`In' analytical NoteAsia Pacific Viewpoint Vol. 56, No.2; Aug 2015: p.237–251
Journal SourceAsia Pacific Viewpoint 2015-08 56, 2
Key WordsVietnam ;  Reform ;  Post - Socialism ;  Dalat ;  Tour Guides