| ID | 140802 |
| Title Proper | Human rights organizations as agents of change |
| Other Title Information | an experimental examination of framing and micromobilization |
| Language | ENG |
| Author | Krain, Matthew ; Leiby, Michele ; KYLA JO MCENTIRE ; Mcentire, Kyla Jo |
| Summary / Abstract (Note) | Human Right Organizations (HROs) attempt to shape individuals’ values and mobilize them to act. Yet little systematic research has been done to evaluate the efficacy of these efforts. We identified the three most common messaging techniques: (1) informational frames; (2) personal frames; and (3) motivational frames. We tested their efficacy using an experimental research design in which participants were randomly assigned to the control group (shown no campaign materials) or one of the treatment groups shown a campaign against sleep deprivation featuring one of these framing strategies. We then surveyed participants regarding their attitudes and their willingness to act. Results demonstrate that all three framing strategies are more effective at mobilizing consensus than action. Personal narratives are the most consistently successful, increasing individuals’ sense of knowledge on the issue and their emotional reaction to the issue, leading them to reject the practice and participate in a campaign to demand its cessation. |
| `In' analytical Note | American Political Science Review Vol. 109, No.3; Aug 2015: p.407-426 |
| Journal Source | American Political Science Review 2015-09 109, 3 |
| Key Words | Framing ; Human Rights Organizations ; Agents of Change ; Micromobilization ; Informational Frames ; Personal Frames ; Motivational Frames |