| ID | 143073 |
| Title Proper | 19th Colonel Pyara Lal memorial lecture 2015 |
| Other Title Information | role and limitations of social media in image building and perception management |
| Language | ENG |
| Author | Rathore, Rajyavardhan Singh |
| `In' analytical Note | USI Journal Vol. 145, No.601; Jul- Sep 2015: p.305-313 |
| Journal Source | USI Journal 2015-09 145, 601 |
| Key Words | Perception Management ; Social Media ; 19th Colonel Pyara Lal Memorial Lecture ; Image Building |