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ID144169
Title ProperWorlding miss world, Bangalore, 1996
LanguageENG
AuthorMazzarella, William
Summary / Abstract (Note)This essay revisits the much-discussed swarm of protests surrounding the 1996 Miss World pageant in Bangalore, India. It suggests that behind the clamour of clashing opinions regarding the content of the pageant lay a deeper crisis, uninterrogated yet constantly palpable: the absence of a performative dispensation within which the then-nascent project of liberalisation could, paradoxically, be experienced as self-grounding. By organising its discussion around interviews with some of the people most directly involved in trying to manage the meaning of the event – through sponsorship, public relations, policing, and protest – the essay shows how a reconsideration of the pageant can help us understand the delicate relation between commercial publicity and sovereign authority in a globalising age.
`In' analytical NoteIdentities: Global Studies in Culture and Power Vol. 23, No.3; Jun 2016: p. 294-306
Journal SourceIdentities: Global Studies in Culture and Power 2016-06 23, 3
Key WordsSovereignty ;  Liberalisation ;  India ;  Publicity ;  Policing ;  Sponsorship