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ID145749
Title ProperHollywood in China
Other Title Informationhow American popular culture shapes Chinese views of the “beautiful imperialist” – an experimental analysis
LanguageENG
AuthorGries, Peter
Summary / Abstract (Note)While most mainland Chinese today have extremely few direct contacts with either America or Americans, their indirect contacts with both, via globalized American popular culture, are increasing rapidly. Do daily parasocial contacts with American celebrities shape Chinese views of America? Based on two experimental studies, this paper argues that even indirect, subconscious exposure to American celebrities via popular magazine covers shapes Chinese views of America. However, the impact of that exposure depends upon both the specific nature of the bicultural exposure and the psychological predispositions of the Chinese involved. Not all Chinese are alike, and their personality differences shape whether they experience American popular culture as enriching or threatening, leading to integrative and exclusionary reactions, respectively.
`In' analytical NoteChina Quarterly ,No. 224; Dec 2015: p.1070-1082
Journal SourceChina Quarterly No 224
Key WordsPopular Culture ;  US–China Relations ;  Parasocial Contact ;  National Narcissism ;  Bicultural Exposure


 
 
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