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ID146048
Title ProperOf mechanisms and myths
Other Title Informationconceptualising states’ “soft power” strategies through sports mega-events
LanguageENG
AuthorGrix, Jonathan ;  Brannagan, Paul Michael
Summary / Abstract (Note)Joseph Nye’s concept of “soft power” has become an increasingly used term to help explain why states—including so-called “emerging states”—are paying greater attention to acquiring various forms of cultural and political attraction. However, within mainstream International Relations, Political Science, and Sport Studies literature, a continuous debate remains as to what actually constitutes soft power, how national leaders go about acquiring it, and how forms of attraction convert into power outcomes in both the short- and long-term. This analysis endeavours to overcome these issues by offering an “ideal type” model that details states’ soft power strategies, the mechanisms they use, and the tangible future outcomes they gain.
`In' analytical NoteDiplomacy and Statecraft Vol. 27, No.2; Jun 2016: p.251-272
Journal SourceDiplomacy and Statecraft Vol: 27 No 2
Key WordsSoft Power ;  Mechanisms and Myths ;  Conceptualising States ;  Strategies through Sports ;  Mega-Events


 
 
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