| ID | 149778 |
| Title Proper | Unclean, unseen |
| Other Title Information | social media, civic action and urban hygiene in India |
| Language | ENG |
| Author | Doron, Assa |
| Summary / Abstract (Note) | Successive Indian governments have attempted to tackle the formidable task of creating a clean India, with varied results. With the country's rapidly growing middle class eager to participate in a sanitised global consumer capitalism, many Indians are becoming frustrated with the ‘unruly’ nature of their urban landscape, its dirty streets and public spaces. This is particularly discernible amongst India's middle-class youth, who seem impatient with the state's apparent inability to manage waste and disorder, and it is clear that several civil society campaigns designed to promote a clean India explicitly target Indian youth. In this paper, I explore what the ideological premise of cleansing initiatives reveals about the aspirations, needs and anxieties of India's youth. |
| `In' analytical Note | South Asia: Journal of South Asian Studies Vol. 39, No.4; Dec 2016: p.715-739 |
| Journal Source | South Asia: Journal of South Asian Studies 2016-12 39, 4 |
| Key Words | Media ; Youth ; Class ; Activism ; Public Space ; Visual Culture ; Waste ; Memes ; Prefigurative Politics ; Rubbish |