| ID | 150033 |
| Title Proper | Wind, hydro or mixed renewable energy source |
| Other Title Information | preference for electricity products when the share of renewable energy increases |
| Language | ENG |
| Author | Yang, Yingkui ; Solgaard, Hans Stubbe ; Haider, Wolfgang |
| Summary / Abstract (Note) | While the share of renewable energy, especially wind power, increases in the energy mix, the risk of temporary energy shortage increases as well. Thus, it is important to understand consumers' preference for the renewable energy towards the continuous growing renewable energy society. We use a discrete choice experiment to infer consumers' preferences when the share of renewable energy increases. The study results indicate that consumers are generally willing to pay extra for an increasing share of renewable energy, but the renewable energy should come from a mixture of renewable energy sources. We also found that consumers prefer to trade with their current supplier rather than another well-known supplier. This study contributes to the energy portfolio theories and the theory of energy diversification in a consumer perspective. The managerial implications of this study are also discussed. |
| `In' analytical Note | Energy Policy Vol. 97, No.97; Oct 2016: p.521–531 |
| Journal Source | Energy Policy 2016-10 97, 97 |
| Key Words | Denmark ; Renewable Energy Expansion ; Energy Portfolio ; Energy Mix Diversification ; Residential Energy Market ; Preference |