| ID | 150561 |
| Title Proper | To build a generation of stars |
| Other Title Information | megachurch identity, religion and modernity in Indonesia |
| Language | ENG |
| Author | Hoon, Chang-Yau ; Yip, Jeaney |
| Summary / Abstract (Note) | Against the backdrop of dominant Muslim presence, an aspiring middle class and the modernisation of Indonesia as an emerging market, we explore how a contemporary megachurch in Indonesia constructs a corporate identity and examine how ‘Western’ ideals and modernity influence organisational practices and communication in a religious setting. We deploy discourse analysis as our approach, which includes a critical reading and semiotic analysis of corporate artefacts to understand their underlying structures and discourse in enacting the corporate identity. We examine how discourses of self-empowerment, Westernisation and modernisation, business and nationalism coalesce to construct a marketable corporate identity for the megachurch. From this perspective, we argue that corporate identity is fluid and is shaped by meaningful choices taken to discursively construct a particular image for its intended audience(s). |
| `In' analytical Note | South East Asia Research Vol. 24, No.4; Dec 2016: p.477-491 |
| Journal Source | South East Asia Research 2016-12 24, 4 |
| Key Words | Religion ; Modernity ; Indonesia ; Discourse ; Westernisation ; Megachurches |