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ID152452
Title ProperHow to run the show? the differential effects of negative campaigning
LanguageENG
AuthorToros, Emre
Summary / Abstract (Note)Although the academic literature on negative campaigning is growing, more research is needed to contribute to the theoretical and empirical knowledge on the phenomenon. Accordingly, this article examines the impact of negative political messages on political trust in Turkey. The findings indicate that although exposure to negativity alters the trust level of the citizens, this impact is not uniform and dependent on party identifications.
`In' analytical NoteTurkish Studies Vol. 18, No.2; Jun 2017: p.297-312
Journal SourceTurkish Studies 2017-06 18, 2
Key WordsTurkey ;  Experiment ;  Political Trust ;  Negative Campaigning