| ID | 153689 |
| Title Proper | Political marketing in Macao |
| Other Title Information | a solution to the legitimacy gap for a hybrid regime? |
| Language | ENG |
| Author | Kwong, Ying-ho ; Wong, Wilson |
| Summary / Abstract (Note) | To what extent can political marketing narrow the legitimacy gap for a hybrid regime? This article examines this question through the case of Macao (2009–14). It finds that political marketing is insufficient to compensate for lack of democratic reform and may easily backfire to expose the problem of a structural legitimacy deficit. |
| `In' analytical Note | Asian Survey Vol. 57, No.4; Jul-Aug 2017: p.764-789 |
| Journal Source | Asian Survey Vol: 57 No 4 |
| Key Words | Democratization ; Political Legitimacy ; Macao ; Hybrid Regime ; Political Marketing |