| ID | 161388 |
| Title Proper | Traditional patron or modern supporter of culture and the arts? the corporate philanthropy practices of an Israeli family business |
| Language | ENG |
| Author | Galia, Riki |
| Summary / Abstract (Note) | This article examines a 1980s initiative of a family-owned Israeli bank in support of culture and the arts as part of its community outreach efforts. It shows that despite its strategic aims and reliance on the principles of modern marketing and public relations, the initiative combined these newer ideas of corporate philanthropy with the bank owners’ longstanding family tradition of philanthropy, charitable giving, and public engagement. |
| `In' analytical Note |
Israel Affairs Vol. 24, No.5; Oct 2018: p.848-864 |
| Journal Source | Israel Affairs Vol: 24 No 5 |
| Key Words | Israel ; Banking ; Corporate Philanthropy ; Family-Owned Business ; Marketing and Advertising Campaign ; Strategic Philanthropy ; Bank Discount Ltd |