| ID | 165240 |
| Title Proper | Enterprise Hindutva and social media in urban India |
| Language | ENG |
| Author | Udupa, Sahana |
| Summary / Abstract (Note) | This paper delineates ‘enterprise Hindutva’ as a mediatized form of Hindu nationalism shaped largely by the affordances of social media and the cultural practices surrounding them in urban India. Enterprise Hindutva is argumentative, experientially voluntary and capable of working with contradictions. It inhabits the ideological project envisioned as a range rather than a point of convergence. Enterprise Hindutva suggests that it is through the very bickering on social media and repetition of simplified summaries of key ideological principles that Hindutva finds its latest mediatic conditions for renewal. |
| `In' analytical Note | Contemporary South Asia Vol. 26, No.4; Dec 2018: p.453-467 |
| Journal Source | Contemporary South Asia Vol: 26 No 4 |
| Key Words | India ; Social Media ; Online Nationalism ; Enterprise Hindutva ; Digital Political Cultures |