| ID | 171279 |
| Title Proper | Blue wave |
| Other Title Information | assessing political advertising trends and democratic advantages in 2018 |
| Language | ENG |
| Author | Fowler, Erika Franklin ; Franz, Michael M ; Ridout, Travis N |
| Summary / Abstract (Note) | This research offers a post-mortem on political advertising in 2018, providing important context for 2018’s “blue wave.” In a majority of US House of Representatives races, there were more pro-Democratic than pro-Republican ads, including in the most competitive contests. The one theme that united pro-Democratic advertising was health care, which was mentioned in nearly three of every five Democratic ads in the fall campaign. Contrary to the narrative that television is declining, a record number of television ads aired in the 2018 midterms, whereas digital spending still constituted a small percentage of overall advertising spending for most candidate campaigns. Finally, there was a healthy volume of outside-group spending in 2018, with “dark-money” groups increasing their involvement—especially in support of Democratic candidates. |
| `In' analytical Note | Political Science and Politics Vol. 53, No.1; Jan 2020: p.57-63 |
| Journal Source | Political Science and Politics 2020-03 53, 1 |
| Key Words | United States ; US House of Representatives ; Political Advertising Trends - 2018 ; Candidate Campaigns ; Democratic Ads ; Pro - Republican Ads |