| ID | 176837 |
| Title Proper | Reducing household electricity consumption during evening peak demand times |
| Other Title Information | evidence from a field experiment |
| Language | ENG |
| Author | Azarova, Valeriya |
| Summary / Abstract (Note) | Peak demand reduction is a key element in demand management programs targeting the stabilization of the electricity grid. This study examines a field experiment in Austria that investigated rebates and non-monetary incentives to reduce household electricity consumption during evening peak demand times. The experiment was conducted on 1,257 Austrian households using a smart-phone application and smart-meter data recorded in 15-minutes intervals. Our results show the strongest behavioral change in households who received the monetary incentive, with only weak evidence of changes in the non-monetary treatment groups. Households reduced their consumption in response to the monetary incentive but were then subject to a substantial rebound effect whereby their electricity consumption increased overall. |
| `In' analytical Note | Energy Policy Vol.144; Sep 2020: p.111657 |
| Journal Source | Energy Policy 2020-09 144 |
| Key Words | Demand Response ; Electricity Consumption ; Rebound Effect ; Behavioral Change ; Peak Load Shifting |